Real change demands vision, resilience, and action”

Dr.Ossama Shaheen was an ambitious young man who believed that success was not just about holding a position or achieving personal milestones but a responsibility towards society. He began his journey in the world of marketing and communications  studies with steady steps, driven by a clear vision: communication should have a real impact on improving people’s lives. His adaptability  across diverse fields enabled him to navigate challenges with resiliently, constantly evolving to create meaningful change.

Over 33 years, Ossama acquired extensive experience across more than 11 different industries, including banking, yet he discovered his true passion in the healthcare sector.. He realized that this field was not just an industry but a system that directly affects every human life. He decided to dedicate his expertise to making a real difference and moved on to work in one of the world’s leading pharmaceutical companies, where he became responsible for government affairs and corporate communications.

 His role was not just a managerial position but a driving force for changing the rules of the game. Ossama’s significant contributions to local and regional pharmaceutical and healthcare committees were instrumental in advancing sustainability strategies.

Before that, Ossama had a significant impact at the Universal Health Insurance Authority. He led the development of communication and marketing strategies, helped establish partnerships between the public and private sectors, and contributed to improving healthcare services. His efforts were not merely  management reform, but a  revolution in healthcare delivery.

 His journey did not stop there. In the banking world, Ossama proved his ability to enhance marketing tools, brand identity, and reshape the corporate image of one of the largest banks in the UAE. He believed that success was not just about generating profits but about building trust between institutions and the public.

 Alongside his professional career, Ossama never overlooked his role in serving the community. He chaired the Arab African Council for Awareness, aiming to promote understanding across various fields  regionally, leveraging ideas and expertise to achieve sustainable positive change for the benefit of diverse communities. He also left a significant footprint in the field of Corporate Social Responsibility (CSR) by participating in advisory boards of several organizations focused on sustainable development. Ossama believed that real success lies in the ability to create a positive change that extends beyond one’s profession to impact society as a whole.

 Overcoming adversity defined his journey. Ossama faced countless challenges, from resistance to change to bureaucratic hurdles, yet he never wavered. His adaptability  across diverse fields allowed him to navigate obstacles resiliently, viewing each challenge as an opportunity for growth. He persistently sought solutions, constantly evolving to meet new demands. Though he never pursued recognition, his achievements did not go unnoticed. He received prestigious awards in marketing and management, viewing them not as personal triumphs but as milestones affirming he was on the right path.

 Driven by his unwavering belief that youth are the driving force of society, Ossama serves as a key advisor to the Egyptian Pharmacy Students Federation, striving to share his expertise and pass on his knowledge to future generations. Additionally, in his role as a consultant to the Egyptian Council for Patient Advocacy, he remains dedicated to his mission of raising awareness and advocating for patients, working towards integrating their voices into the decision-making process.

 Today, after years of dedication, Ossama Shaheen still believes that true change begins with a clear vision and unwavering determination. He is not just a successful executive but a leader who has made a difference in many lives, proving that marketing and communications are not just business tools but a powerful force for societal improvement.

 Message:

Real change does not happen by chance; it starts with a clear vision and determination. Leadership is not just about holding a position but about taking responsibility for society. When you have expertise, do not keep it to yourself—use it to make a real difference. Success requires adaptability and resilience; embracing challenges, learning from setbacks, and staying flexible are key to making a lasting impact.